Ashok Leyland, the Hinduja Group flagship, and Nissan Motor Company, Japan, came together in 2007 to address the growing Light Commercial Vehicle market by jointly leveraging their mutual strengths. The 50:50 joint venture (JV) agreement that was inked by the two partners in May, 2008, resides in three separate companies for Technology Development, Powertrain Manufacturing and Vehicle Manufacturing.
The JV brings together Nissan's tradition of engineering excellence and quality orientation with Ashok Leyland's intimate knowledge of the market and cost efficient value addition in India. The primary objective of the JV is to deliver Japanese quality with Indian relevance – a value proposition that will resonate meaningfully with Indian customers which finds true expression in the first product from the JV – Dost.
The 2.5 tonne Dost, has already proven to be a great success in the markets it has been launched.