IndusInd Bank has announced the expansion of its flagship digital banking platform, ‘INDIE’, to over 15 million existing retail banking customers, aiming to redefine the digital banking experience with a hyper-personalised and secure approach, the company said on Thursday.
Launched as a future-ready financial super-app, INDIE integrates core banking services—savings, fixed deposits, credit cards, loans, mutual funds, and more—into one unified digital interface. The company stated that it provides a seamless, end-to-end digital experience that requires no branch visits, ensuring convenience for users.
The app has already made significant strides, with over 1.4 million new accounts opened and a 50% monthly active user rate (MAU)—well above the industry benchmark of 40%—underscoring its strong appeal and functionality.
“We are pleased to extend INDIE to all our retail banking customers, offering a truly hyper-personalized and secure banking experience,” said Charu Sachdeva Mathur, Head – Digital Banking & Strategy (Existing Business) at IndusInd Bank. “With industry-first features such as the Numberless Debit Card and Virtual Single-Use Card, INDIE reflects our commitment to innovation and customer-centricity.”
Industry-First Features & Smart Benefits
INDIE boasts several cutting-edge features, including:
- Numberless Debit Card and Virtual Single-Use Card for enhanced security
- Dynamic ATM PINs to prevent card fraud
- Zero forex markup on international debit card transactions
- Complimentary airport lounge access
- Up to 3% rewards on select brand and fuel spends
- Flexible credit lines up to Rs 5 lakh
- Auto-sweep deposits and interest-linked savings options for smarter money management
The app has surpassed 17 million downloads on Android and 6.7 lakh on iOS.
Courtesy: The Economic Times | Industry
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