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Indusind Bank Expands Hyper-Personalised Digital Banking Experience To All Customers With Indie AppSynopsis - IndusInd Bank expands its digital banking platform, ‘INDIE’, to over 15 million retail customers, integrating core banking services into a unified interface. The app features numberless debit cards, virtual single-use cards, and dynamic ATM PINs for enhanced security.

IndusInd Bank has announced the expansion of its flagship digital banking platform, ‘INDIE’, to over 15 million existing retail banking customers, aiming to redefine the digital banking experience with a hyper-personalised and secure approach, the company said on Thursday.

Launched as a future-ready financial super-app, INDIE integrates core banking services—savings, fixed deposits, credit cards, loans, mutual funds, and more—into one unified digital interface. The company stated that it provides a seamless, end-to-end digital experience that requires no branch visits, ensuring convenience for users.

The app has already made significant strides, with over 1.4 million new accounts opened and a 50% monthly active user rate (MAU)—well above the industry benchmark of 40%—underscoring its strong appeal and functionality.

“We are pleased to extend INDIE to all our retail banking customers, offering a truly hyper-personalized and secure banking experience,” said Charu Sachdeva Mathur, Head – Digital Banking & Strategy (Existing Business) at IndusInd Bank. “With industry-first features such as the Numberless Debit Card and Virtual Single-Use Card, INDIE reflects our commitment to innovation and customer-centricity.”

Industry-First Features & Smart Benefits

INDIE boasts several cutting-edge features, including:

  • Numberless Debit Card and Virtual Single-Use Card for enhanced security
  • Dynamic ATM PINs to prevent card fraud
  • Zero forex markup on international debit card transactions
  • Complimentary airport lounge access
  • Up to 3% rewards on select brand and fuel spends
  • Flexible credit lines up to Rs 5 lakh
  • Auto-sweep deposits and interest-linked savings options for smarter money management

The app has surpassed 17 million downloads on Android and 6.7 lakh on iOS.

Courtesy: The Economic Times | Industry

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