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Gulf Oil Launches Global McLaren Automotive Campaign
Gulf Oil has launched its new global creative
campaign, in partnership with McLaren Automotive,
building on their ‘Together, We’re Unstoppable’
positioning and McLaren Automotive’s
recommendation of Gulf Oil for its supercars.
Following a competitive pitch in December 2022,
rEvolution and Threepipe Reply were jointly
appointed to deliver an integrated global
campaign, delivering strategic recommendations, a
high-end hero production, and a global creative
toolkit. The new film was developed and scripted
in the UK, with the filming taking place in the
Middle East, collaborating with leading
Dubai-based video production house, First and Ten
Productions.
Celebrating the partnership and driving awareness
and consideration, the campaign focuses on the
synergy between the next-generation hybrid McLaren
Artura supercar and the power of Gulf Oil,
reaching consumer and business audiences across
key Gulf Oil markets, including the Middle East,
APAC, Europe, and South America.
The campaign sees multiple assets delivered across
social, paid-for and offline promotional activity,
further strengthening the partnership between the
two brands.